Whether you’re running a grocery shop or retail garment shop, making online presence has been mandatory in the era of digitization and internet. Otherwise, you are about to lose major half of potential consumer base.
If you possess one and still haven’t been able to grab the lion share of the market, then it might be time for you to reanneal your SEO strategy and leap in again.
However, it’s obvious for you not to master the vast array of SEO tactics and execute being a businessperson. However, there’s no need to worry!
With an increasing number of emerging eCommerce businesses along with existent ones, demand for an SEO expert has never been so high. There are several SEO companies in Phoenix that provides high-end and affordable SEO packages with respect to your business requirements. The current post is about to cover several aspects of SEO that will guide you to better implement requisite strategies and achieve a higher rank in search results.
Search engine optimization- how it works?
There must be numerous occurrences where you’ve come across the term SEO, wondering why people emphasize it that much. Well, it’s more than an acronym for the term Search Engine Optimization. It is the process of optimizing your website that will help you to increase both quality and quantity of traffic to your website from the search engine result pages.
The process of SEO includes a sequence of events where
- Search engines such as Google scan your website, analyzes its design and contents.
- Thereafter, it determines the topic your website has been covering and whether it’s user-friendly or not.
- This process is known as “crawling”, where the search engine ensures that a user gets the most relevant piece of information or products and services against a particular search query.
There are several affordable SEO packages offered by major companies such as Phoenix SEO company that will take care of your burden and help you to transform your website if its poor-performing in search results.
Areas that an SEO expert considers in affordable SEO packages
As different businesses need dissimilar SEO tactics, an SEO professional provides you the most appropriate SEO packages that complement your business well. However, few major factors apply for all kind of businesses with minute adjustments that are mentioned below:
- Understanding your business
- Website review
- Keyword research
- Code optimization
- Content optimization
- Link building
- Social marketing
- Report generation and tracking of results.
These factors, each of them requiring individual attention are interlinked with each other where fulfillment leads to improved SEO performance.
Why emphasize on SEO in Online Marketing?
You might think that, in the era of social media marketing, whether SEO plays a significant role in driving SEO performance and business conversions? Well, it does. The following statistics are evidence that SEO is still a leading tactic in terms of optimizing search results.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
- 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
- 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018
- By 2021, global retail eCommerce sales will reach $4.5 trillion. (Shopify Plus, 2018
- Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018).
These statistics are mere representative of wider and more intense impact of SEO to improve website performance.
Online visibility and keywords
Keywords, they are much more than mere bunch of words, rather acts as catalyst of your website’s online visibility. A search engine namely Google scans the contents of your web page and finds relevance with the specific keywords used for a query by a user. More appropriate and relevant, your targeted keywords are, the better the chances for it to appear on top of search results.
An SEO expert conducts market research and apprehends non-competitive keywords that help your website to rank better among the lot. They also keep an eye for abiding the guidelines provided by search engines that helps you to avoid “keyword stuffing” and prevent subsequent penalty.
Final words
As online presence has been mandatory for all kinds of businesses, your major priority would be making your online presence noticed among the herd of millions of online businesses.
With an enormous amount of available choices, it’s really hard to avail of the right SEO professional providing top-notch SEO services. If you wish to obtain quality and affordability simultaneously, then Phoenix SEO company will be the best choice for you that ensures affordable SEO packages for your business.
In addition, along with with the above-mentioned aspects of SEO, another important factor that helps you to get more organic (non-paid) traffic is “link building”- it directs more traffic to your website and increases its visibility.
So, outline your website, provide rich content with relevant keywords dispersed within, avoid malpractices, promote your content and be cherished by increased consumer base through enhanced SEO performance.
Best of luck!